# Plego Spring banners

**Three banners, all three usable.** Down from six on 9 September, when Carlos took the sage, the
amber and the deep navy campaign banners out and asked for the fourth to be fixed. Those three are **not deleted from the drive**: the exports and the
layered file are untouched in `Plego Spring/Mail banner/`, so any of them can come back. They are
simply not in the pack a country receives, and not on the handover page, because a folder is a list
too and a country will use what is in front of it.

## The signature pair, 22 July

Made for the strip under a name block in Outlook. This is what the channel is built on, and their
copy already matches the newsletter wording.

| File | Master | Exports | State |
|---|---|---|---|
| `plego-spring-signature-2a` | 1920 x 364 | 540 x 102, 560 x 106, 600 x 114 | ready |
| `plego-spring-signature-2c` | 1924 x 368 | 540 x 103, 560 x 107 | ready, 600 missing |

**2a, dark.** PLEGO *SPRING* over "Improved driving experience", sub line "Front fork suspension for
a smoother ride.", button DISCOVER. The suspension macro sits on the right. This is the default of
the pair: it holds up on a white and on a grey mail background.

**2c, light.** PLEGO *SPRING* over "Spring into a smoother ride", sub line "The newest member of the
Plego family.", button See more. Copy is clean, the export set is not: the file that was named
`2c-600px` in the source folder is the 1924px master, not a 600px export, so there is no 600 light
version yet. Use 540 or 560, or ask the digital team to export the 600 from the layered file.

The handover page builds the signature HTML for you, at whichever width you pick, pointing at the
market page you set in step 3. Take it from there rather than writing the tag by hand.

## The one campaign banner, 8 July, corrected 9 September

Wider and louder. For a newsletter header strip, a landing page band or a link preview.
Master 2176 x 412, export 600 x 114.

| File | Headline | State |
|---|---|---|
| `plego-spring-banner-1d-airy` | The Plego family grows | ready |

**What was wrong.** Two things, both copy rather than picture. It carried no PLEGO *SPRING* lockup
at all, only a `NEW - THE FAMILY GROWS` pill that repeated the headline underneath it, so on its
own it did not say which product it was about. And its sub line joined its halves with a long dash,
which this campaign does not use anywhere.

**What was done.** The lockup is now on it, at the same 60px ink height and the same position 1a
and 1b used, in place of the pill. The dash is a comma: "Introducing the Plego Spring, comfort every
mile."

**Nothing photographic was touched.** There is no layered file for the campaign banners, only the
flattened exports, so the correction was made on the export, and made in one specific way: the
product and the shadow it was photographed with come through **byte for byte**, and only the left
hand text column was rebuilt. The field behind that column is a purely horizontal gradient, so it
was reconstructed exactly by sampling one clean row above every element. No cloning and no healing.
The build prints the maximum channel difference in the untouched half, and it is 0.

Two consequences worth knowing. The whole text column was re-set, not only the sub line, because
one line in a new face under a headline in the old one reads as a mistake; the banner now matches
the face the rest of the campaign uses. And **the button moved right**, from x858 to x1150:
Montserrat is a wider face, the same sub line at the same 22px cap runs 983px instead of 707, and
it would have run straight under the button. Shrinking the sub line to fit would have taken it to a
16px cap; the banner is 2176 wide with 570px of empty field between the text and the product, so
sliding the button cost nothing.

The pre-correction exports are kept beside the source as `-uncorrected.jpg`. They are not in the
pack.

## Language

The artwork is English. If a market needs its own, the strings are in the table at the bottom of the
banner step on the handover page, and they are that market's own newsletter copy rather than a fresh
translation. **PLEGO *SPRING* is never translated and never set upright**: it is the product lockup.

## Source

`Plego Spring/Mail banner/` on the VERMEIREN volume, with `Plego Spring Signature.psd` as the
layered file for the signature pair.